As a web developer who specializes in ecommerce websites, particularly woocommerce websites, i am always amazed at the lack of effort or care that is given to website load times do you not like converting because two – ten second load times is how you lose conversions don't believe me. We all know that web page speeds can make a huge difference to an e- commerce website's conversion rate and stickiness this case study by soasta claimed that improving mobile page load speed increased the conversion rate by over 25% in his constant drive to put the user first, jeff bezos, amazon's. In 2010, google announced that page speed would impact your website ranking it actually refers to the time a visitor have to wait until your page is completely loaded on average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less as a matter of facts, it has an. So if you're keeping count, if your site loads in under 2 seconds, you're doing better than the majority of the top 100 e-commerce sites interestingly enough, while page size seemed to have an affect on load time for mobile sites tested by google, pingdom's analysis found that it didn't necessarily have an. Desktop pages that loaded in 27 seconds had a peak conversion rate of 128% pages that loaded one-tenth of a second slower, or 28 seconds, had a 24% decrease in conversion rate how would this affect a real ecommerce site let's say you're amazon and it's prime day your website loading speed is 27 seconds.
Research shows a clear relationship between web load speed and customer conversions the faster a page loads the more likely customers will be to visit and do business on your site the inverse is also true the slower a page the less likely customers will be willing to wait around and engage with your. It's widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don't mark the webpages down for usability but what does this mean what are the techniques you need to use to achieve this and if you're not technical, how can. Be it on your e-commerce site, a b2b site where you want people to contact you, or even if you just want to people enjoy your reviews, life pro tips, or videos — speed matters 47% of all consumers expect a web page to load in two seconds or less 40% of all internet users abandon a website that takes.
Yet the speed of a website is crucial a slow website leads to a loss of conversion it is widely known that the longer the loading time is, the higher are the chances for the customer to leave the website, and buy somewhere else cedexis-study- link-between-performance-and-conversion credits: cedexis study identifying a. Many search engines have indicated that the speed of sites will now have a greater impact on how sites rank than ever before e-commerce has always gotten a bit of pass in this regard it has been generally understood that large sites with expansive product offerings would always take more time to load. Furthermore, page loading speed becomes a very important factor when it comes to search engine rankings “if an e-commerce site is making $100 thousand a day, a 1 second page delay could potentially cost it $25 million in lost sales each year” slow speed not only kills conversions but if your page content loads slowly. Want to learn how to skyrocket your site's speed read this article to learn how to improve your page loading time and lower your bounce rate.
If you have an e-commerce site, you probably already know the basic rules that govern your activity ode to speed let's take the example of walmart, the huge american retail chain noting that the company's website used to load slower than its competition (such as ebay or amazon), walmart decided to do something. Can the speed of your website really have that much of an effect on your sales even if your site isn't loading too slowly, can it still be improved and how does google factor into all of this you might be surprised according to surveys done by akamai and gomezcom, nearly half of web users expect a site to load in 2. Why site speed matters big time for retailers by: jennifer overstreet in e-commerce, speed is critical no customer wants to wait for a page to load, no matter how compelling the brand story, how hot the product or how good the deal this concept is the central selling point for content. Of these components, website speed continues to grow in importance due to its direct impact on sales and conversions many studies and articles have been published, stressing the importance of website speed and its impact on sales a slow loading and unresponsive website is a major deterrent, as the average online.
Share the following e-commerce site performance tips with your it team to decrease shopping cart abandonment and boost conversions this can have tremendous impact on the speed at which the website will load for users by reducing the amount of information they need to receive assuming a. 43% of the desktop users give up when the page takes more than 3 seconds to load mobile users are a bit more patient, but no much more they leave if the response time is over 5 seconds when your online shop is slow, your conversion rate drops dramatically almost 9 out of 10.
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters irrespective of whether it's a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying.
The e-commerce platform you use doesn't by itself address the issue the site implementation must be done with performance in mind poor website performance impacts the usability of your site and online sales studies show that 40% of website visitors will abandon a website with page load speeds over 3 seconds. Monitor site speed check the speed of your ecommerce site periodically to proactively resolve issues if a page is taking more than 3 seconds to load, it likely needs improving there are many tools to measure and diagnose site speed these include pingdom, yahoo's yslow, and google's pagespeed. Improving website performance and page speed is a major concern for large ecommerce sites, particularly now that page load times play a role in how well your website will rank in google search results there's also the issue of user experience in the modern landscape, when consumers demand instant. Top 50 e-commerce sites (according to alexacom) the same treatment, and we' re delighted to share what we've discovered with you nb we tested each page from our nearest test location to provide the most optimal load time for each site the test was done using pingdom's page speed checks every.
How does page speed affect ecommerce page speed (or, load time) refers to the total amount of time it takes the content on a specific url to load site speed, in contrast, is an average of various load times services like google use to score a site in aggregate late last year, skilled crunched the number. Now many users expect even faster page load times, and with the growth of ecommerce-only retail businesses and internet-only media companies, page speed has more of an impact than ever so, if you are a medium-size ecommerce site with good brand awareness and a loyal customer base, does page. In 2018 mobile e-commerce has emerged as a critical path to sales, whether on mobile, across devices, or from online to store leading e-commerce businesses are making the mobile user experience fast and frictionless—and measuring results.